What is an infographic?

If you are wondering about ‘what is an infographic’ you have landed on the right page. An infographics is a graphical representation of specific information. Through infographics, you can break complex ideas into simple concepts using charts, statistics and graphics to deliver your message to the target audience more effectively.

Infographics cover many other aspects of an effective visual representation like displaying uninteresting information in an exciting and engaging manner, making the context clear to different kinds of audiences and allowing them to easily see the value and importance of the message.

Key Elements of an Infographic

Now you know what is an infographic, and you’re also aware how they are used. But did you know that they are 10 times more effective than plain text?

Here are key elements that form the basis of a great infographic:

The Content of an Infographic

The entire presentation in an infographic is grounded on content which mainly includes the “story” behind the message, relevant data and the main copy. You definitely need to have a story to make your infographic . A great story is further complemented by data that provides the audience with technical information pulled from from credible resources. This collective data is groomed and backed up by the copy which includes text, headlines and taglines.

The Design of an Infographic

The design of your infograph includes a theme, colors and fonts. Basic principles of design dictate that to make presentations clear and transparent there must be no more than three colors and two font styles. A well-designed infographic is always  balanced nicely with the story and copy, and as such, the design should never  overpower your audience.

Graphs & Charts

Creativity is the key here; graphical representations are required to be highly informative yet straightforward at the same time. However, simple-looking pie charts and bar graphs tend not to work well all the time. Certain numerical information and statistics, for example, might look bland and most people may even  skip that part entirely. In any case, numerical information should not only be delivered clearly but creatively.

For instance, using human silhouettes while displaying data about age groups makes it look interesting and invites people to absorb information more readily. Keep in mind though  charts and graphs can appear confusing. Use creativity only to the point that it’s balanced off nicely with clarity and organization.

You now have a pretty clear idea about what is an infographic, why it’s used and how best to use it.

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